| Dior Addict: Video | ||
| ||
| television commercial | ||
|---|---|---|
| Directed by | Jonas Akerlund | |
| Starring | Kate Moss | |
| Released | April 2011 | |
| Recorded | 2010-11 | |
| Genre | Costmetic commercial | |
| Length | 90 seconds | |
| featuring Duran Duran | ||
Dior Addict: Video is a 90 second cosmetic commercial directed by Jonas Akerlund, first aired in April 2011 which featured Duran Duran's "All You Need Is Now".
About the commercial[]
The commercial is for Christian Dior lipstick and was directed by Jonas Akerlund, the man behind Madonna's "Ray of Light" video and Lady Gaga’s "Paparazzi" and "Telephone" videos. Shot in Paris during 2010, the video stars British supermodel Kate Moss.
Moss is first seen in the video applying her Dior Addict lipstick in a lavish Parisian hotel room. She then reapplies it in a chauffeur-driven vintage car, as she’s being driven to the S/S 11 Dior show. Before getting out of the car to take her front row seat, Moss says: “A girl can’t make an entrance without her lipstick.”
The film and accompanying photographs for the advertising campaign were shot in 2010, around the Dior pret-a-porter Spring/Summer 2011 shows and during Paris Fashion Week later in October.